Our Story

woman holding taahirah skincare product

Founded in Cape Town by Aziza-Elize Brady, M.Sc. Biochemistry and Managing Director of award-winning cosmetic manufacturing laboratory Alchem Labs, Taahirah is a local skincare brand crafted with the cultural and ethnic diversity of South Africa in mind.

The brand was launched as a result of the skincare struggles that Aziza faced after converting to Islam. She soon realized how challenging it was to find high-quality cosmeceutical products that contained only Halaal ingredients, and decided that it was time to develop a range that would make finding Halaal skincare easier for her and many others.

Backed by over three decades of industry expertise and knowledge, Aziza formulated each product using primarily botanical and natural extracts, as well as therapeutic percentages of industry-leading active ingredients that improve skin health and function.

After being certified by the South African National Halaal Authority, Aziza and her daughter successfully launched Taahirah in 2019 as the first Halaal-certified cosmeceutical skincare range in South Africa, offering a range of products for all skin types and concerns.

As a firm advocate of safe and effective plant-based skincare, none of our products contain alcohol, animal-derived ingredients, parabens, sulphates, or synthetic colourants and fragrances.

The name Taahirah, meaning ‘clean’ in Arabic, is a recognition of both our values and ingredients and the important role that they play in our brand.